Data Services
Mobile First: Activating Products & Customers
Drive acquisition and loyalty for your brand using mobile to create more meaningful and personalized experiences and communications, across the customer journey. Leverage NFC/QR/RFID to turn physical objects into digital touchpoints, unlocking real-time physical and customer data. Customers expect to be personally engaged not just at the end of the funnel, but throughout the customer journey.
Video
• Engagement
• Clarity
• Affinity
• Lookbooks
Sign Up
• Acquisition
• Data Set in Motion
• Modeling
• Navigation
• Share Information
Post Purchase
• Replenishment
• Reduce Returns
• Up-Sell
• Subscriptions
• Product Specific Offers
Brand Growth
• Reviews
• Social Amplification
• Product Launches
• Increased Visibility
• Social Engagement
RFID, NFC, and QR Codes - What’s the Difference?
NFC
Near Field communication
NFC alerts are automatically generated and appear on mobile devices based on the proximity of an NFC reader and an enabled device - such as an attendees badge or a product package. NFC in smart packaging enables brands and retailers to offer an enticing and interactive customer experience.
QR CODES
Quick Response Codes
QR Codes are easy, quick, and a great solution to link to a website’s landing page when scanned. Marketers can use this technique to drive traffic to the business’ store page to make the purchase easier for customers. Businesses can easily achieve this by adding a ‘scan to learn more',’ call to action.
RFID
Radio Frequency Identification
RFID utilizes mobile devices electromagnetic spectrum to engage with other electromagnetic spectrums. RFID tags can be implemented into physical products, packages, or other wearable technology and interact without the need of a mobile device.
